METAIRIE, Louisiana (NBC News Channel) -- Abita Beer has released a
specialty brew in bottles labeled with pelicans, fish and birds spelling
out "S.O.S.", or "Save Our Shore."

CLICK HERE for more
information about Abita's S.O.S. Beer.

It's part of a Louisiana
fundraising campaign to help those impacted by the Gulf oil spill.

"We
just thought that hit home more than anything. Cause what it is, is a
distress call. And we're in distress," said David Blossman of Abita.

Abita
and the Louisiana Seafood Marketing Board are combining their local
flavors to spearhead the campaign, with the 22 ounce specialty pilsner
as the top fundraising item.

It's available in 41 states nationwide.

"After
the cameras are gone and the limelights are no longer here, it will be
on the shelves and grocery stores and liquor stores and in bars and
restaurants. You can't miss it when you look at it," Blossman said.

Seventy-five
cents of each bear sold and 100 percent of merchandise sales go
directly to the charity, which will then be managed by the Northshore
Foundation.

"For the consumer to get that message in your hands
in 41 states across the U.S. is a great way for us to have national
outreach," said Ewell Smith of the Louisiana Seafood Marketing Board.
"I'm going to be on the advisory committee to make sure the money is
going to the right places. I know they want to get that money to
fishermen, and also coastal restoration and fixing our coast."

The
Abita S.O.S. will hit the market in mid-July.